The History of
Will-Burt Germany, formerly named GEROH, is a medium sized company from Waischenfeld in Franconian Switzerland, which has specialized in the production of mobile precision mast systems and military transport systems. Since the company formation in 1946, GEROH established itself as an internationally successful company. Initially, only telescopic masts were produced, which were used to quickly develop a comprehensive product assortment of modern mast systems for every imaginable application.
GEROH was acquired by The Will-Burt Company in 2012. The acquisition expanded the mast product line that Will-Burt offers customers in its global markets and provides manufacturing facilities and engineering capabilities in conjunction with sales and service operations in Europe.
In 2021, GEROH transitioned its name to Will-Burt Germany under the One Company program. The One Company Initiative ensures that The Will-Burt Company engages under One Team, is guided by One Vision, and performs as One Brand to successfully unite the different backgrounds of Will-Burt. Will-Burt Germany will display the same passion and customer service to all clients interacting with our global organization no matter their location, as it did under the name of GEROH.
With the experience and know-how from more than 75 years, Will-Burt Germany produces highly modern mast systems and light and middle transport systems. Our products are used worldwide by rescue and security services, fire departments as well as armed forces.
Furthermore, armed forces and their special units, police and fire department units, along with countless customers from the mobile radio, traffic monitoring, measuring and environment technology and regulation authorities are among our satisfied customers. Correspondingly, Will-Burt Germany enjoys the great reputation to increase the performance, mobility and effect of all emergency forces through its products. With the scenario-optimized and deployment-tested devices, Will-Burt Germany has a technological top position in the area of mast and transport systems.